The Simple Marketing Roadmap

Your Step-by-Step Guide to Confident, Consistent Marketing

Marketing doesn’t have to be complicated. This roadmap is your shortcut to choosing the right tools (and skipping the overwhelm). Whether you’re just starting or simplifying what you already have, The Simple Marketing Shop is here to help you grow with confidence.

Level 1

Clarity & Strategy

Goal: Get clear on who you serve, what you offer, and how to communicate it.

✅ What to do:

  • Define your ideal customer
  • Clarify your offers and pricing
  • Establish a simple, consistent brand voice
🛒 Shop Resources

Level 2

Social Media Made Simple

Goal: Show up consistently on the platforms that matter.

✅ What to do:

  • Pick 1-2 social platforms
  • Post 3-5x per week with purpose
  • Use templates to save time
🛒 Shop Resources

Level 3

Email Marketing Essentials

Goal: Build a list of engaged subscribers who love hearing from you.

✅ What to do:

  • Offer a lead magnet
  • Start a simple email nurture sequence
  • Send regular value-packed emails
🛒 Shop Resources

Level 4

Content Planning & Scheduling

Goal: Get organized and create content without the chaos.

✅ What to do:

  • Batch-plan your content
  • Use printable or digital tools to stay consistent
  • Repurpose existing content
🛒 Shop Resources

Level 5

Promotions & Visibility

Goal: Boost visibility and attract attention to what you offer.

✅ What to do:

  • Run sales, launches, or promo events
  • Collaborate and cross-promote
  • Start experimenting with simple ads
🛒 Shop Resources

Level 6

Review & Optimize

Goal: Measure what’s working and adjust for growth.

✅ What to do:

  • Track your key metrics monthly
  • Review goals every 90 days
  • Use the data to refine your marketing
🛒 Shop Resources

🧭 Not Sure Where To Begin?

We’ll walk you through the best tools for your goals.

Start HERE!